Your Audiences and What They Need to Hear
Mattson Communications achieves results through a proven two-phased
methodology, developed through 18 years of experience in business-to-business
corporate communications and PR. Here's how we will drive your PR goals.
An effective, integrated communications plan can help drive
your business goals. Without one, your company risks any
number of negative consequences ranging from anonymity to
unfavorable impressions among your most influential targets.
Only an expert can effectively navigate this delicate process
to craft messages, develop a strategy and achieve results
with sensitivity and dexterity. Unless your marketing team
can demonstrate thorough understanding of each of these
target audiences, you need Mattson Communications - seasoned
with experience across corporate communications, business
and financial PR.
Business and Financial Media
A popular target among attention-seekers, these journalists and bloggers
must be skeptical of every company and its products. They ask tough
questions and read between the lines. Across industries there are major
differences among print and online business media and the technology and
business bloggers. Approaching these outlets requires in-depth knowledge
of their areas of interest, relationship-building skills and solid
communications materials.
Capital markets
Venture capital firms look for a pipeline of new technology
ideas, entrepreneurial and management talent and companies
that will evolve. Financial analysts can catapult an unknown
company to stardom and mutual fund managers can take fairly
large positions in companies once they're publicly traded,
prompting savvy companies to secure their interest prior
to an IPO. In addition, analysts and managers may move over
to venture capital firms, streamlining future fundraising.
Individual investors are increasingly channeling money into
newly public companies, making their own decisions based
on online media. Approaching these audiences requires the
ability to clearly communicate your growth record and vision.
Industry Analysts
With the ear of Fortune 500 clients, industry analysts can
generate major client wins by recommending the best products
and services, and they can drive media coverage of new and
evolving trends. Achieving their endorsement requires solid
relationships and face-to-face contact.
Partners
Strategic alliances and partnerships with resource providers
can draw big name clients, and may ultimately fulfill your
company's exit strategy through acquisition. High-profile
partnerships offer smaller companies access to a broader
base of media and industry analysts. Attracting premier
partnerships will require an excellent media profile, demonstrating
your company's ability to fill an important gap in the partners'
capabilities or offerings.
Clients
Big names on the client roster will raise the stakes in an IPO or merger,
attract a network of vendors and alliances, while adding credibility to your
marketing materials, Web site and social media content. Landing those clients
will require the appearance of innovation, stability and scalability for the
long term.
Employees
Corporate communications is a key challenge for companies relying on decentralized
operations - such as home offices and mobile workers - to control overhead and raise
productivity and valuations. Targeted emails and social media efforts from senior
management can communicate your company's growth strategy and deflect the rumor-mill's impact.
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