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Podcast
  - Kathy Mattson Zoeller
Articles
• Versatile Public Relations [article]
• Public Relations Is A Powerful Tool For Establishing And Maintaining Credibility [article] • Communicating With The Press During The Rough Times and Through A Recovery [article]
Social Media Spotlight
 [article] Mattson Communications secured Ina Fried, one of the world's top mobile technology bloggers and senior editor of All Things Digital, to speak at a client's event in January 2012. Immediately following her talk, Ina tweeted and blogged about the event, breaking the news that Microsoft will be spending more on our client's 2012 technology show and conference, CeBIT, than on the Consumer Electronic Show.
Case Studies
Mattson Communications messaging workshops help clients create a consistent brand voice across all of their corporate communications and social media efforts. In February 2010, we conducted a C-level messaging workshop for SaveEnergy 123 to develop the tone for the company's home page video, which also appears on their new Facebook page. 
Since late 2006, Cohen Financial has been working with Mattson Communications to publicize the company’s mortgage banking
transactions and services. In 2009, the company asked Mattson Communications to launch its new debt advisory services.
We faced a fixed PR budget with no room to expand. Mattson would have to continue to promote Cohen Financial’s core
transactions while launching the new services.
CLICK TO READ CASE STUDY 
Mattson Communications worked with FP Mailing Solutions (FP) www.fp-usa.com, the smallest of the four U.S.
postage meter manufacturers, from 2000 to 2007. Our main PR goal - position FP as a technology innovator and
postage meter alternative to the market share leader that controls 80 percent of the postage meter space.
CLICK TO READ CASE STUDY
Client Results
Industrial Automation Show Debuts in 2012
October 2011 [article] Plant Engineering asked Mattson Communications client, Hannover Fairs USA, to draft a feature article announcing the company's new trade fair. Mattson Communications wrote the article and submitted to publication for its print issue and online site. 
Sensient Poised to Enter Indian Markets
August 2011[article] Mattson Communications developed a high-level pitch and secured the cover story, featuring a photo of our Fortune 500 client's CEO, Kenneth Manning of Sensient Technologies, on the cover accompanied by a two-page story. 
Cohen Financial 3.0
January 2011 [article] Mattson Communications developed a feature story pitch specifically targeted to Mortgage Banking for client, Cohen Financial. Once we secured the feature story, we worked closely with our client to develop speaking topics and messages to ensure that executive management's vision and outlook was correctly showcased in the story. 
US Commercial Mortgage Lenders Shun Loans In Need
Reuters News January 2010 [article]Secured client quotes in feature news story 
Growth Amid a Downturn
December 2007 [article]Developed high-level pitch and secured cover article featuring client CEO 
Industry All Grown Up and Has Places To Go;
30th anniversary of modern biotechsees firms ready to profit April 2006 [article] Pitched and secured client feature story |