For more than three years, Mattson Communications has worked closely with client, Hannover Fairs USA (HFUSA), to launch and promote its DOMOTEX USA exhibition and education platform to further the economic growth of the U.S. floor covering industry. DOMOTEX USA spotlights the latest floor covering innovations and the industry’s brightest stars who keynote its business-oriented education tracks. As part of the portfolio of leading global DOMOTEX branded floor covering shows, DOMOTEX USA is enormously beneficial for the North American flooring industry.
Mattson Communications is honored to have secured industry-wide coverage of both the DOMOTEX USA launch in 2019 and the 2nd annual event in February 2020. During this time, the media has enthusiastically covered DOMOTEX USA’s news, industry exhibitors and partners who brought broad audience segments to the event.
From top U.S.-based and international hardwood, carpet and luxury vinyl tile manufacturers to flooring installation technology providers and more, DOMOTEX USA affords key industry exhibitors the ability to reach many highly-targeted U.S. buyers. Business attendees run the gamut from flooring retailers, distributors, wholesalers, architects and design professionals. HFUSA takes great care in organizing a safe, easy-to-navigate, beautiful trade show that creates the perfect platform for networking, brand exposure and forming lasting business relationships.
On the heels of the inaugural show in 2019, HFUSA increased its partnerships with top floor covering and design industry associations such as the American Society of Interior Designers (ASID). HFUSA also tripled DOMOTEX USA’s educational offerings and launched CEU-accredited sessions for interior designers and floor covering installers attending the 2020 event. Thought leaders from key industry associations, such as National Wood Flooring Association (NWFA), North American Association of Floor Covering Distributors (NAFCD) and National Association of the Remodeling Industry (NARI Atlanta) provided insights into design trends and industry innovations to watch.
In keeping with the DOMOTEX USA 2020 show theme “The World at Your Feet”, Mattson Communications developed an international floor covering innovations overview and secured broad coverage, offering the industry a first look at the influential 2020 event. Mattson Communications also secured in-depth coverage of the 2nd annual Emily Morrow Home design panel and luncheon. An extremely popular panel discussion featuring interior design stars. This year’s panel was a hit with attendees who learned how to help clients incorporate the latest flooring looks into their homes without undergoing a major renovation.
“We value Kathy’s business-to-business communications expertise. She did an amazing job promoting the launch of DOMOTEX USA and our second iteration of the event. Every article placement, messaging document, press release and news item she developed and published was a home run for us and our exhibitors,” says Donna Busse, DOMOTEX USA show manager.
Although the event’s third installment scheduled for March 2021 has been postponed due to COVID-19, HFUSA is using this extra time to gather critical needs-based research. HFUSA is conducting detailed surveys and interviews with exhibitors and attendees to make sure it incorporates strategic, value-added changes into the next DOMOTEX USA. Mattson Communications looks forward to promoting this best-in-class flooring event and educational experience post pandemic.
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