Phase One: Messaging

  • Develop and implement proactive public relations programs that meet the information needs of your targeted media and potential investors.
  • Monitor industry trends and developments for their impact on your business, then anticipate likely questions and develop appropriate responses.
  • Provide expert counsel on internal and external communications strategy.
  • Gauge media and analyst perceptions of your company’s strengths, weaknesses and competitive differentiation.
  • Conduct messaging workshops to clarify and define corporate and social media messages for each audience, to secure their buy-in and promote your brand.