Phase Two: Communications

  • Prepare accurate and clear communications materials, including Web site content, corporate summaries, presentations, FAQs, press releases and conference call outlines that exhibit appealing news angles for your target publications.
  • Secure endorsement quotes from authoritative sources, such as customers, partners and analysts, which carry weight with media and other audiences.
  • Serve as your spokesperson with high-level media and industry analysts, anticipating their needs and providing accurate, quality information in a timely fashion.
  • Secure consistent press in your target national business, financial and trade media outlets.
  • Forge and sustain positive relations between your company and the media, bloggers and industry analysts, fueling the momentum of your public relations program.
  • Generate face-to-face contact for senior management and key influencers at analyst conferences, press tours, industry speaking engagements and other forums.
  • Aid participation in social media to strengthen your brand and connect with key influencers.